What would a
potential buyer look for?
Personal Factors
1. Motivation of the
Owner(s)
Any potential buyer will be interested in the motive for the
owners of the business to sell.They will be
interested in what has brought the owners to this point? Buying and selling a business is a very
emotive decision and any buyer will want to know that the seller is committed
to the sale and he or she has gone through a process to establish their
decision. They will be asking themselves whether the owner has a specific plan
in place regarding what he or she will do after exiting the business. Buyers will be concerned that a lack of a plan may indicate
that the owner is not committed to exiting and that the owner may change
his/her mind just before closing.
Most businesses do not have any kind of exit or succession
plan normally because they’re not sure exactly how to start the process or whom
to call for help. They may have
difficulty discussing financial matters and personal goals without others (or
outsiders) because it is too private, somehow unpleasant, or considered taboo.
Business owners often spend all their time “putting out
fires” and do not have the time to focus on long-term planning; the entire
process seems too daunting. It may be that business owners do nothing because they’re
afraid of what life without their business would be like.
If the business owner does have an exit plan in place then
often they have focused on just one or two elements of a succession plan, such
as an estate plan or management succession, and have ignored other equally
important areas. This situation usually
results in business owners, making poor decisions, are not achieving all of
their personal and business goals in the process and not being able to provide
the buyer with sufficient or accurate information.
The exit planning process involves helping business owners
wrestle with several issues, including their fear of letting go, their desire
to avoid the stress and conflict it may cause and not knowing when they need to
start.
This article is starting a series of articles about what
factors buyers of businesses look for to help you enhance the value of your
business, if you have decided to exit the business in the next 3 to 5 years. If
you need help and would want to discuss further you can call Bob Jones on +44 844
873 623 or e-mail him at bob.jones@exit-planning.co.uk
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